KOBO

I established KOBO jewellery under FUJIMORI/KAJITA, a Japanese fine jewellery brand in 2021, bringing affordable fine jewellery to the craft table and allowing individuals to enjoy the joy of making their own jewellery.

The story

I was the graphic design intern of FUJIMORI /KAJITA in 2019. Fortunately, I was able to visit their headquarters in Tokyo, Japan, where I came across their jewellery-making workshop, Mitubaci. I realise the lack of such activities in Singapore, so I decided to introduce a workshop like this in Singapore. With my skills learned during the overseas exchange programme to Griffith University, Jewellery and Small objects class, I was able to quickly grasp the techniques needed to make different types of jewellery.

We are working towards becoming the leading jewellery workshop brand in Singapore. We are reaching 3000 followers on Instagram and often fully booked classes in just 1 year since we started, KOBO is well known as the most amicable and wonderful service as well as top quality products.

The top two characters read "KOBO" in Japanese Kanji. It is made circular to radiate a friendly and warm feeling that KOBO will bring to all customers. The logo is minimalistic, versatile and square which looks like the stamps carved with the surnames of each family that is commonly used in Japan. The ash brown colour is cozy and calming.

As the brand manager of KOBO, I oversee marketing, conducting classes, and photography. 2021 and 2022 were years filled with passion, joy, tears, and a lot of sense of accomplishment. From only conducting simple necklace, and half-completed wedding band classes to planning and teaching 11 classes, my journey in KOBO has come a long way.

Welcome to KOBO

Let's watch a video before class begins!

Videographer: Emma Chen

Craftsman: Kenji Shindo
Video Editor: Vanessa See

This video is played at the start of each session and explained in detail, so each customer knows what to expect for the workshop.

A class with me is never boring

Take a look at the website I've created for KOBO

Every class is taught with patience and clear instructions

I enjoy identifying trends and starting new classes to increase the demographic of our target audience.

1. From the half-completed Wedding Bands in 2021, I am now able to conduct a full 3-hour Wedding Ring class, guiding customers step-by-step in crafting their forever keepsakes. Made in 18K Gold or Platinum, the completion of materials as such takes skills and practice. The training session I had in Tokyo has allowed me to brush up on my techniques and bring customers improved services. Perfect for couples who need their rings urgently.

Here are some new classes in introduced in November 2022.

2. Valued by the Teo Chew Dialect in Singapore (or more often now, the Chinese Community regardless of dialect), " Si Dian Jin 四点金 also known as the 4 Touches of Gold or Betrothal jewellery ” is gifted to the new Daughter-in-law by the Mother of the groom. It can cost from $4000 to $10,000.

Traditionally consists of four pieces, namely a ring, bangle, necklace, and a pair of earrings. Introducing KOBO Betrothal Jewellery class, customers are able to choose 4 out of 5 products to make during a 3-hour session, preferably with their family. This encourages family bonding time while they create symbolic jewellery for their new family member. A joy shared is a joy doubled.

3. Coloured Gemstones Engagement rings are also highly sought after in Singapore. Hence during my business trip to Japan, I hand-picked a good variety of 12 gemstones, namely Sapphire, Ruby and Emerald, perfect for the center stones of engagement rings.

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